Ralf Ellisons The Invisible Man Essay - 1927 Words

At the time the Invisible Man was published segregation was in full force in many parts of America, making certain scenes of the novel obscene and outlandish (Holland 34). To his peers Ellison was a thinker as well as writer he had the capability of repairing automobiles and electronic devices; â€Å"He had a particular passion for high quality audio equipment, and found a hobby in building and customizing stereo systems.† (LitCharts 3) After writing the Invisible Man Ellison found it to be an arduous task to replicate the success of the Invisible Man, â€Å"Which immediately was considered a classic†(Brennan). Ellison made it is life mission to write a successful second novel, but he could not compete with the success of the Invisible Man. â€Å"When I†¦show more content†¦There are similarities found between the protagonist in Mark Twain’s Huckleberry Finn and the protagonist in the Invisible Man â€Å"Ellison attributes the influence of the novel t o Mark Twain’s Huckleberry Finn† (LitCharts 4). Ellison wrote the novel shortly after America’s victory in World War II. The postwar era is traditionally a boom time in American history, â€Å"[where] many men [were] disillusioned by the experience of the war, which is reflected by the novel’s mental patients† (LitCharts 4). Furthermore, the late 1940’s and early 1950’s was the time of extensive discrimination against African Americans’ in the deep south. In Invisible Man, race is a constant and perpetual factor. The narrator often encounters the idea of race and racism through the perspicacity of others. â€Å"For instance his experiences in the battle royal to his realization of his token role in the Brotherhood† (LitCharts). However, the novel scrutinizes â€Å"whether race might be an authentic marker of individual identity, outside the context of racism† (LitCharts 4). IM swiftly understands that his bla ckness is highly meaningful, but cannot efficiently interpret what it should mean to him. Ellison does not offer the reader any solution to the complicated legacies of race. Although IM begins to become a recluse towards the end of the novel, he still boldly states, â€Å"I could not be still even in hibernations. â€Å"Because, damn it, there’s the

Analysis Of Rip Van Winkle - 1055 Words

Washington Irving, â€Å"Rip Van Winkle† (29) Within Washington Irvings story â€Å"Rip Van Winkle†, Irving depicts an early British colonist by the name of Rip. Rip although the descendant of the chivalrous Van Winkles, does not like to perform arduous tasks. Irving illustrates this within the text stating, â€Å" Rip Van Winkle, however, was one of those happy mortals, of foolish, well- being oiled dispositions, who take the world easy, eat white bread or brown, which ever can be got with the least thought or trouble, and would rather starve on a penny than work for a pound.† ( Irving 32) This highlights the indifferent attitude Rip has when it comes to results in life as well as his desire to avoid work. Rip is somewhat odd in this respect†¦show more content†¦The overall themes of the story can be interpreted as old habits die hard, or time flies when you are having fun. The notes of D.K. draw a conclusion of his belief in such an event in happening, this reveals the idealistic outlook of folktales. Edgar Allan Poe, â€Å"The Fall of the House of Usher† (654) The story of â€Å"The Fall of the House of Usher† by Edgar Allan Poe reveals the terrors that can derive from fear. The story starts with the description by the narrator of his friends Roderick Usher’s house, the text reads, â€Å"During the whole of a dull, dark, and soundless day in the autumn of the year, when the clouds hung oppressively low in the heavens, I had been passing alone, on horseback, through a singularly dreary tract of country; and at length found myself, as the shades of the evening drew on, within view of the melancholy House of Usher. I know not how it was --but, with the first glimpse of the building, a sense of insufferable gloom pervaded my spirit.† (Poe 654) The story later goes onto explain how Roderick and his twin sister, Madeline are the last of the Usher bloodline and both suffer from serious illnesses. Madeline although, suffers from a more serious illness catalepsy resulting in various seizures. Upon one of her seizures Roderick declares Madeline as dead and asks the narrator to help bury her. A week goes past and the narrator and Roderick are readingShow MoreRelatedRip Van Winkle Analysis732 Words   |  3 PagesRip van Winkle by Washington Irving is a story about a man, and a bizarre adventure through time to the near future during the American Revolution. The story follows a Dutch-American settler living in the New York Catskills before the American Revolt. Within the village, the man is well-known as a remarkable member of the society, as that plays into the genre. The story takes an unexpected turn when the main character, Rip Van Winkle, is fast-travelled through time, to an era soon after the AmericanRead MoreTradition and Revolution in Rip Van Winkle: An Analysis1643 Words   |  7 PagesAn Analysis of Tradition and Revolution in Rip Van Winkle Washington Irvings Rip Van Winkle is a tale that he wrote after an old traditional European story. Irving situates it in America before and after the Revolutionary War and describes Rip as a man whose only desire in life is to get away from petticoat tyranny meaning his wife. However, Rip may also be seen as a traditional figure of simplicity who is just as content to be a subject of the king as he is to be a subject of the PresidentRead MoreLiterary Analysis Of Rip Van Winkle939 Words   |  4 Pagesâ€Å"Rip Van Winkle† is a classic American Mythological story that tells the tale of a man who sleeps for twenty years after drinking a mysterious drink. Rip Van Winkle is a very lazy, American man who one day, ventures off into the woods with his dog named Wolf. While in the woods, he finds a group of men playing Skittles and drinking liquor in the middle of an amphitheater. He joins them, and drinks some of their alcohol, but he soon passes out. When he awakens, twenty years h ave passed, and he missedRead MoreAnalysis Of The Book Rip Van Winkle 1868 Words   |  8 Pages For the latter part of the last two centuries, generations of people around the world have read or heard of the tale of the man who slept for two decades known as â€Å"Rip Van Winkle†. This short story was originally published in a book called â€Å"The Sketch Book of Geoffrey Crayon, Gent.† by American author Washington Irving under the pseudonym â€Å"Geoffrey Crayon. Irving used effective writing to show the reader every detail needed to understand where and what is going on especially during the transitioningRead MoreAnalysis Of The Book Rip Van Winkle 940 Words   |  4 Pages Rip Van Winkle is a confusing national identity story written in the 1819(IRVING 467). It’s a time in history when America was developing and changing as a nation. The twist of the story makes the dialogue kind of confusing but it all makes sense at the end. It’s very interes ting how the story takes place. In the beginning of the story Washington Irving describes the nature in a quote by stating, â€Å"Whoever has a voyage up the Hudson, must remember the Catskill Mountains. They are a dismembered branchRead MoreAnalysis Of The Poem Rip Van Winkle 1527 Words   |  7 Pagesexperience. â€Å"Rip Van Winkle† is a mature version of Franklin’s short fictional sketches, such as â€Å"The Speech of Polly Baker,† and if one were to read isolated passages from Irving and Franklin aloud, it could be difficult to identify the source, as both develop a muted sarcasm and rely heavily on irony to develop their narratives. Perhaps more surprising, however, is the fact that Irving is most indebted to the older tradition of Native American literature that he references in the postscript to â€Å"Rip VanRead MoreAnalysis Of Erving s Rip Van Winkle And Mason953 Words   |  4 PagesIn this paper, I will be explaining Washington â€Å"Erving’s Rip Van Winkle† and Mason Locke Weems’s â€Å"Life of Washington† cultural, social, and historical context. In the â€Å"Life of Washington†, Weems shows how George Washington was raised and how he acted as a child. However, in â€Å"Rip Van Winkle†, Irving tells a story of a man who slept through the Revolutionary War and wakes to find a new country. These stories show the problem of how the United States of America was seen in the eyes of foreignRead MoreAnalysis Of The Book Rip Van Winkle And Young Goodman Brown 1197 Words   |  5 Pages In Rip Van Winkle by Washington Irving and Young Goodman Brown by Nathaniel Hawthorne, the wilderness is used as a place for the main characters of both stories to have profound supernatural, spiritual experiences. Washington Irving uses the wilderness and nature to add a great sense of romanticism to his writing by creating a peaceful, mystical world. In Rip Van Winkle, Iriving implies that nature’s possessive beauty offers a great escape from the conventions of everyday life and can allow oneRead MoreAnalysis Of Rip Van Winkle And The Legend Of Sleepy Hollow By Washington Irving1380 Words   |  6 Pagesbelieved in the purity and beauty of nature.[Thesis] Romanticism is a time period that many authors began to emerge in. These authors wrote about their strong feelings, and that nature is more important than city life. [Previ ew] In the pieces â€Å"Rip Van Winkle† by Washington Irving, â€Å"Thanatopsis† by William Cullen Bryant, and â€Å"The Legend of Sleepy Hollow† by Washington Irving all show strong relations to the traits of Romantic writing. These characteristics include strong imagination, strong feelingsRead More Confusion and Personal Identity in Rip Van Winkle Essay985 Words   |  4 Pages   Rip Van Winkle tells the story of a man who, on a trek into the Kaatskill mountains, mysteriously sleeps away twenty years of his life during the Revolutionary War. When he returns home, he finds that things have dramatically changed; King George no longer has control over the colonies, and many of his friends have either died or left town. At this point, the story reaches its climax, where Van Winkle realizes that his life may be forever changed. To this point, Rip Van Winkle has had

Media Ethics and behavior Free Essays

With the most resent massacre at Virginia Tech the issue of media ethics has once again been brought into question.   This, I believe, is because of the need to understanding why or how this could happen.   Perhaps this understanding could prevent another violent incident from happening to our children and to our society and allow a certain type of closure in our grief. We will write a custom essay sample on Media Ethics and behavior or any similar topic only for you Order Now In researching the topic of journalistic ethics and its effects on behavior, I found three distinct concerns that related to the Virginia Tech massacre the first; does the media influence or encourage behavior? And if so, what steps is the media taking to understand this issue?   Is the media industry trying to create a plan to regulate how incidents of this nature are portrayed, or how they will be reported and in what context?   The second is on the issue of gun control; are United States laws on gun ownership not strict enough?   Do we need to get tougher?   Should we create more laws? And third is American society failing when dealing with mental health issues?   Is there enough studies being done or funding for mental health issues?   It should also be noted that in all the information on violent behavior everyone agrees that there is not one single indicator that will predict human behavior and that all avenues must be explored to fully understand human behavior which is very complex. In the United States children and young adults are among the highest at risk for experiencing violent crimes and violence.   We can also claim that a large portion of our time is spent interacting in the world of media.   Some forms of media used by American adolescents have been found to be very violent and this is where the question of media’s effect on behavior comes in.   Shortly after the Virginia Tech incident a USA Today article told of a popular game called â€Å"Assassin†. This game is played on both college and high school campuses across America.   Police officers have been urging students, â€Å"to halt the games, which involve ambushing other players with sometimes realistic looking toy gun or other objects, after the Virginia Tech shooting last week that left 33 people dead†.   The local authorities did this as a preventive measurement for the safety of the kids playing as well as others by mistaken intent (Welch). Serious crime by adolescents rose greatly in the late 1980s, and peaked in 1994. Since then juvenile crime has declined even faster than overall crime, and violent offenses by juveniles have fallen back to 1980s levels. In 2000, juveniles accounted for 17 percent of all violent crime arrests and 32 percent of all property crime arrests.   According to federal statistics juveniles account for only 9 percent of those arrested for murder, but make up one-quarter of all robbery arrests and 53 percent of all arson arrests. Since the number of Americans under the age of 18 is projected to increase, some juvenile justice experts argue the juvenile crime rate may increase as well (Public Agenda.org). But regardless of how the media reports on school killings, society needs to develop better ways of helping their children when viewing or in some cases experiencing violence.   Teaching individuals at a young age that violence in any form is not tolerated and work at understanding why young individuals see violence as a method for solving problems. The Society of Professional Journalists and the Associated Student Press joined together to discuss how school violence is to be covered.   The discussion was to try to see how to balance reporting the news with minimizing harm to students across the country.   If shooters get their â€Å"fifteen minutes of fame†, especially is they are dubbed as the heroic outlaw, then this opens the possible problems of increasingly more disenfranchised â€Å"nobodies† who may view violence as a way to become noticed. Reporters pressured to get the story and make it central on the nightly news may not be sensitive to the effects of their coverage in the larger scheme of things (Fitzgerald and Mitchell).   Members of the Society of Professional Journalists believe that public enlightenment is the important to justice and the foundation of democracy. The organization also believes that the duty of the journalist is to further those ends by seeking truth and providing a fair and comprehensive account of events and issues. They believe that all journalists from all media and specialties strive to serve the public with thoroughness and honesty. They go on to say that professional integrity is the cornerstone of a journalist’s credibility. Members of the Society share a dedication to ethical behavior and adopt this code to declare the Society’s principles and standards of practice (www.spj.org). This organization, Society for Professional Journalism, believes that ethical journalists treat sources, subjects and colleagues as human beings deserving of respect. Journalists should show compassion for those who may be affected adversely by news coverage. Use special sensitivity when dealing with children and inexperienced sources or subjects.   They must be sensitive when seeking or using interviews or photographs of those affected by tragedy and recognize that gathering and reporting information may cause harm or discomfort. Pursuit of the news is not a license for arrogance. Recognize that private people have a greater right to control information about themselves than do public officials and others who seek power, influence or attention. Only an overriding public need can justify intrusion into anyone’s privacy. Journalist must show good taste, avoid pandering to lurid curiosity, be cautious about identifying juvenile suspects or victims of sex crimes, be judicious about naming criminal suspects before the formal filing of charges and balance a criminal suspect’s fair trial rights with the public’s right to be informed. Journalists should also â€Å"avoid conflicts of interest, real or perceived, remain free of associations and activities that may compromise integrity or damage credibility, refuse gifts, favors, fees, free travel and special treatment, and shun secondary employment, political involvement, public office and service in community organizations if they compromise journalistic integrity.   Journalist should disclose unavoidable conflicts, be vigilant and courageous about holding those with power accountable, deny favored treatment to advertisers and special interests and resist their pressure to influence news coverage and be wary of sources offering information for favors or money; avoid bidding for news† (www.spj.org). The meeting produced many ideals to help reporters and the public when dealing with violence and kids. As juvenile crime increased in the 1990s, nearly every state passed laws making it easier to prosecute juveniles in adult courts for serious offenses. Supporters say many juveniles are hardened criminals despite their youth, and maybe it’s not appropriate to handle serious crimes like murder and rape in the juvenile justice system. Critics say juveniles tried as adults will not get any of the counseling and rehabilitation services that might prevent them from committing more crimes. In surveys, most Americans endorse trying some juveniles as adults, but they also believe rehabilitation programs can be effective. Student journalists hope to educate the professionals about how to deal with people their age and how to be more aware of their concerns.   In turn, the professionals can guide students in how best to cover stories. The theory is that student journalists can get kids to talk without pressuring them or invading their privacy the way many journalists from out of town have done.   Yet working together with the professionals can help them through the process and through the trauma.   It may also be the case that student journalists can get through to other students in ways that adults can’t, because students will more willing to read something about violence written by another student. â€Å"We want to read it from the point of view of someone who knows what we’re experiencing,† said one student. Professional reporters come in, get the story, and leave, kids at a school where violence has occurred can continue to cover the story in a long-range manner, and with more breadth and depth.   â€Å"Kids know there is more depth,† said Laura Schaub, of the Oklahoma Inter-Scholastic Press Association, â€Å"but they can use professional assistance conceptualizing how to get it into the paper† (www.spj.org). In more resent weeks NBC news has been under fire for the way it handled the pictures and writings of the student who killed 32 people at Virginia Tech.   NBC announced that it would limit its use of images to â€Å"no more than 10 percent of airtime†.   Steve Capus, the president of NBC News, strongly defended the network’s decision to broadcast the material.   Families of some of the victims, some law enforcement officials and executives from competing television news organizations have accused NBC of being insensitive or exploitative in the way it presented the materials on the air. (Carter). In a study from the National Center for Injury Prevention and Control I found that there were 173 incidents between July 1, 1994 and June 30, 1998. The majorities of these incidents were homicides involving the use of firearms. The total number of incidents did decrease steadily since the 1992-1993 school year. But the total number of multiple victim events appears to have increased. During August 1995 through June 1998, there were an average of five multiple victims events per year. This is compared to an average of one multiple victim event per year in the three years from August 1992 through July 1995. While the total number of events of school associated violent deaths have decreased, the total number of multiple-victim events appears to have increased (2007). In a study by the Center for Disease Control named Youth Risk Behavior Survey (YRBS) is a school-based survey designed to produce a nationally representative sample of risk behaviors among students in grades 9-12. This study was completed in 1997 and reported that 18.3% of high school students carried a weapons weather it was a gun, knife, or club during the 30 days preceding the survey, down from 26.1% in 1991. The survey also found that 5.9% of high school students carried a gun during the 30 days preceding the survey, 8.5% of high school students carried a weapon on school property during the 30 days preceding the survey and that 7.4% of high school students were threatened or injured with a weapon on school property during the 12 months preceding the survey. Nationwide, 4% of students had missed 1 or more days of school during the 30 days preceding the survey because they had felt unsafe at school or when traveling to or from school. The prevalence of weapon carrying on school property on 1 or more of the 30 days preceding the survey was 8.5% nationwide. Overall, male students (12.5%) were significantly more likely than female students (3.7%) to have carried a weapon on school property (www.cdc.gov). Research has demonstrated that exposure to both real life and media violence is associated with increased hostility and aggressive behavior and decreased empathy. However, not all adolescents will be affected by violence exposure in the same way. Those who are exposed to personal and community violence, or who have a predisposition to aggressive behavior, may be more at risk for the negative effects of violence exposure. The study explored the effects of real life and media violence exposure on two populations, 216 high school students (109 girls) and 96 adolescents (13 girls) detained in a juvenile detention center. Participants completed seven self-report instruments measuring exposure to real life and media violence, psychopathology, hostile attributions, aggression, empathy, and social desirability. Due to the differences in the samples, results were analyzed separately (Greene). Consistent with the hypotheses and the General Aggression Model, real life and media violence exposure was significantly associated with and significantly predicted increased aggression, increased hostile attributions, and decreased empathy for the high school student sample. Additionally, psychopathology was a significant mediating variable for the relationship between real life violence and aggression. For the detained adolescents, exposure to real life violence was positively associated with aggression and psychopathology, but was not significantly associated with hostile attributions or empathy. Media violence was not associated with aggression, hostile attributions, or empathy. But these results were not consistent with the hypotheses and may reflect desensitization processes or differences in aggressive practices among this high risk sample. Results of this study suggest the need for further work in the areas of prevention and interventions for violence-exposed adolescents in order to reduce negative outcomes. Additionally, future research may wish to focus more attention on high risk individuals to better understand the process through which these adolescents react to violence exposure (Anderson, Berkowitz, Donnerstein, Huesmann, Johnson, Linz, Malamouth and Wartella). Gun control is also part of this discussion.   This was the first topic brought out when the incident at Virginia Tech. was first reported.   The world news made this the center for attention.   Media placed blame for the cause in America on the topic of gun control and placed media’s involvement on the back burner.   New York mayor, Michael Bloomber stated to Newsweek, â€Å"the conversation about guns needs to move beyond the extremes of Second Amendment purity and liberal utopianism. Much of the rest of the world manages to control gun violence better than we do; this is one case where American exceptionalism is nothing to be proud of† (May 4, 2007).   But we shouldn’t forget that blame first should be put on the young man who actually did the killings and secondary blame can then be divided up equally between all other factors involved. General Public in America believes that for the most part other preventive measures are better than owning or carrying a gun.   On the web site Public agenda they conducted a survey on the general population and found that only about 21% believe that guns are useful in preventing crimes.   Most Americans say that tougher laws and punishment would be a better deterrent for crime.   They also found that a majority of Americans feel that school violence is not a serious problem in their schools and in general they feel safe.   They all admit that their community could still be susceptible to an incident like at Virginia Tech. (www.publicagenda.org). Another point the media and the public brought out was the responsibility of helping individuals with possible mental health issues that might have caused someone like Cho Seung-Hui, the killer from Virginia Tech., to behave or react as he did.   In an article in Newsweek dated April 30th, 2007 they looked into the failure of the system and the general population as to seeing the signs, â€Å"Cho had apparently dropped through the cracks of the university bureaucracy. Earlier run-ins weren’t in his records† (31). We need to encourage students who hear one of their friends make a threat to take it seriously, even if they don’t believe that person would ever really so it. Look at the problem of bullying by peers in schools is another even though it may never be stopped, but listening to kids that are experiencing the bullying along with the kids bullying might help.   In doing this research I found that media isn’t the only factor in possibly making what has been happening in America worse. But to me it is clear there was an influence.   In an article written by Evan Thomas he did write about Cho Seung-Hui’s video and said he, â€Å"pays homage to â€Å"Eric and Dylan† the two videogame-addled teenagers who killed 13 students at Columbine High School in 1999† (24).   In my opinion this does show a connection between violence and the media.   The Media industry really should acknowledge this fact instead of avoiding or defending their style of reporting.   Conscious efforts and discussion is vital in order to stop a growing trend in America when it comes to crime and violence. Works Cited Anderson, Craig A., Berkowitz, Leonard., Dommerstien, Edward., Huesmann, L.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Rowell., Johnson, James D., Linz, Danniel., Malamouth, Neil M., and Wartella,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ellen.   â€Å"The Influence of Media Violence on Youth†.   Psychological Science in   Ã‚  Ã‚   the Public Interest.   December 2003. V. 4. Issue 3.   p. 81-118. 30p. Center for Disease Control.   http://www.cdc.gov Fitzgerald, Mark, and Mitchell, Grey., Eds.   Society of Professional Journalists.   Retrieved May 3, 2007.   http://www.spj.org/pressnotes Greene, Kathern. â€Å"Predicting Exposure to and Linking of Media Violence: A uses and    Gratification Approach†.   Communication Studies, March 2005.   V. 56, Issue 1,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   p.71-93. 23p. Meacham, J. â€Å"The Editor’s Desk†.   Newsweek.   April 30, 2007.   p.4,4 National Center for Injury Prevention of Enterprise Communication Media Relation,   Ã‚  Ã‚  Ã‚   April 21, 1999. Retrieved May 3, 2007.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.cdc.gov/od/oc/media/pressrel/r990421.htm Public Agenda. Retrieved May 2, 2007.   www.publicagenda.org Savage, Joanne. â€Å"Does Viewing Violent Media Really Cause Criminal Violence? A   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Methodological Review†.   Aggression and Violent Behavior.   November 2004. V.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   10, Issue 1, p. 99-128. 30p. Thomas, Evan.   â€Å"Making of a Massacre†.   Newsweek.   April 20, 2007.   p. 22-31 Welch, W.   â€Å"Students Urged to Stop Playing â€Å"Assassin† Game†.   USA Today. May 4,    2007.   Section: News. P. 3A    How to cite Media Ethics and behavior, Essay examples

Literature Review Of Guzman Y Gomez Restaurant †Free Samples

Question: Discuss about the Literature Review Of Guzman Y Gomez Restaurant. Answer: Literature review Guzman Y Gomezis a licensed restaurant of Australia. It has specialization in Tex-Mex dishes such as nachos, burritos, and quesadillas and may other special items. It is a business of franchised with more than 65 stores in operation throughout Australia. Along with that it has 3 franchisee in Singapore and 4 in the country of Japan. It is the restaurant which wants to expand its business with new stores around Australia. The first store of this restaurant has opened in Newtown, Sydney in 2006. It wants to expand its business in near future by using franchise model. The taste of the food of this restaurant will enhance the range of customers. The idea about opening franchisee of restaurant will allow them to earn more profits. Guzman Y Gomez has five strong restaurant chains in Sydney involving a new store in the bustling Centre of MLC. It is planning to expand its business nationally as a franchise. It is the business which put lot of efforts to develop its business. in the begin poi nt there were only 15 staff operations in Newtown but now it has more than 100 staff and $4 million annual revenue. It is essential for restaurant to analyze all factors before expanding its business by using franchisee model. Guzman y Gomezneeds to analyze the potential marketers,marketing mix, STP analysis, communication plan, promotional plan and resources. It wants to expand its business because it found that its taste is liken by many customers and it would be benefit for the company to adopt the franchise model because it will support to enhance the growth of the restaurant in particular stream appropriately. Guzman Y Gomez is the fastest growing brand in Australia that serves fresh and delicious Mexican food and delivers rapidly. It is the passion and pride of Guzman Y Gomez to make Mexican food and make customer satisfied about the taste. The menu of this restaurant is to make the real and delicious dishes of Mexican and cut above the competition. It is the belief of this restaurant that there are two kinds of people in the world. One is who prefer fresh guacamole and other one is wrong. It is the concept of this restaurant to deliver the fresh food to the customer because it is the meal only as good as it is made up of. It believes to make the foundation of the business solid without any compromising and to develop its concept it never compromise with its products and services. There are three store of Guzman: strips, food courts and thru, but they have common ting in three stores that is fast delivery. There are so many benefits of expanding the business. The purpose of Guzman restaurant is to enhance the franchisee of this restaurant in so many places. New personnel, broad customer base, relocation possibilities, favorable financial opportunities and considerations are some benefits of expanding the business. Guzman would get opportunity to staff the restaurant with new skilled, qualified and experienced personnel with new range of ideas and views. It would enhance the opportunities of employment along with the growth of the business. These new hired people will be helpful for streamline process and would be able to bring then fresh ideas for the organization. Business expansion offer has a point of advantage to wider their business in to a broader customer. It will enhance the pool of potential customers and bring the possible benefits in the favor of the growth of the restaurant. Effective expansion is able to come in the mind of customers foremost and they get attract towards e xperience the latest changes. Successful business expansion is able to put the business in the positive place when it comes in the situation of acquiring necessary financing. This financing might be the lifeline of the business in the time of expanding process. Effective business expansion will be helpful to enhance the market share and a solid financial position might acquire financing. Along with that the major benefits of expanding business is get the opportunity of relocation possibilities. Relocation will allow business to get the experience of different countries and their political, geographical, technological and legal challenges. These all challenges Guzman has to face wisely because wise business owners consider the benefits of such scenarios if relocation is possible. Increased access to suppliers and logistics suppliers can also be considered as essential element to contemplate relocation. Business expansion is only good when organization is ready to accept the changes and potential challenges otherwise it may cause the issue for the growth of the business. It is important for the Guzman to focus on profitability level while expanding the business in the comparison of growth level. The owner of the business can periodically revi ew the return on investment from an expansion. Guzman wants to expand its business with using the franchise model. It is required for the Guzman to analyze the franchise model positively and negatively and know about the pros and cons before implementing it. Along with that it should consider other model or sub model of franchise model to expand its business widely. It will help organization to take decision appropriately (Lee, Hallak Sardeshmukh, 2016). To expand its business effectively, restaurant should consider the business expansion strategies as well. Business expansion strategy will be helpful to analyze the different factors for the business from local to global. It is a strategy which is adopted by the organization to attain the high level of growth in the comparison of past experienced. It is the plan of Guzman to expand its business with using the franchising model. It should consider the business expanding strategies initially. There is some ways which has to follow by the restaurant to expand its business in effective way. These ways are increasing the sales of products and services in the existing market because it is the risk free initiates to expand its business. As Guzman has specialized in Chinese foods, little changes in the menu will enhance the attraction of the customer towards the business. Business expansion is required to develop the market segment to move into new geography. Guzman should analyze the market trends by researching the market. It can be done via new marketing strategies. A restaurant is able industry to run and expand its business via making supply chain. But for this it must be cognizant of what made the first location a success. Franchisee or license is the elements of fast growing (Maslova, Timyasheva, Nikishin, Tyunik, Nikishin Pankina, 2016). Franchise agreement cost is very high to prepare. It needs to be flexible because it is the factor which can be successful if the owner of the organization are willing for travel and handle the business globally. Join force and strategic alliance are an idea of expansion of business by merging the two companies (Stankovi?, 2017). It has the trick to find the new partners. These partners can be new distributors that should have the expectations of higher profitability. Guzman can expand its business and move global by growing markets, rising customers spending and improve the climate of business environment. To expand its busin ess within the use of franchising model, Guzman need to focus on demand of customer, attain legal and assistance of accounting (Kacker, Dant, Emerson Coughlan, 2016). As it mentioned in the point of rationale that business want to expand its business through franchise model because it is the safest model which is beyond from all potential risks. Franchising has various benefits which is helpful for not only to the seller but also for buyer. It is the benefit of franchisor to use money of others people to expand its business appropriately. The benefits of franchise model include a great chance of success in a sole proprietorship, initiate training and ongoing support, the power of selling of particular brand, use of manufactured business model, lead generation of customers, network of peers and national and regional advertising campaigns to provide moral support through an intranet of company, franchisee associations and annual conference (Sohn, Tang Jang, 2014). Franchise model is seceded particularly with known franchises such as McDonalds, Subway, and Panerra Bread. Every coin has two aspect one is able to show the positive part and another one is able to negative parts. Same with franchise model, it has some downsides as well. Guzman Y Gomezneeds to utilize the positive factors of franchising model instead of seeing negative aspects. Franchisees need to use the colors of the company and approved those colors on their walls. At significant expenses, Guzman Y Gomezcan redesign their units. The franchisee is done with the basis of long term contract which make ensure that the business of this particular brand will be grown effectively. The model of franchising is all about following the systems (Noh, Yun, Jang, Jung Cho, 2014). With the support of franchisee, the restaurant will grow certainly. It is because the franchisee has the confidence about the model of franchisee and purchases it (Boulay, Caemmerer, Evanschitzky Duniach, 2016). Franchisee feels that it would be possible for him to expand its business and grow easily if they follow the system perfectly. It is important for the Guzman to consider regional variations appropriately and suggest some for amendments. Business expansion is essential factor for the purpose of growth and if organization needs to expand its business, it needs to analyze the trend of market and taste of customers by taking reviews from them (Chiou Droge, 2015). A good franchisor know that if they are leaving the system without attaining approval from the first franchisor, theory would be able to violate the agreement if franchise. It may cause them to have their responsibilities by utilizing the name of franchisors and can revoke the business model. There is a various kind of restaurant franchises such as fast food, fast casual and full services. Fast food is also known as quick services restaurants which are not specialized in provide table services. Fast casual is considered as the between medium of full restaurants and fast food restaurants such as caf and takeout restaurants. Full services are franchise restaurants that offer table services and a complete selection of core menu of food and drink options and allow customers to payment after having the dinner or leaving the table (Emerson, Mulley Bliemer, 2016). The model of franchisee will be advantageous for the restaurant because it is the model which can be expanded easily in local and global. There are so many examples of restaurant that has utilized the franchising options of marketing entry and proved that they have chosen most correct option to expand its business globally (Chen Tsai, 2016). These examples are McDonalds, KFC, Pizza hut, Doca bell and Buffallo wild wing which used franchise model. The main question arises that how it works. In a model of franchise, Guzman as a franchisor and franchisee involve in the contractual agreement which is made on the basis of selling the products and services of Guzman. The franchisee of the products of Guzman takes the burden of enhancing the restaurants, staffing, overseeing the daily activity operations and handling the costs for running the restaurant. The franchisor (Guzman restaurant) may own the place of the restaurant and lease it to a franchisee. In such process, franchisee will pay a certain initial fees along with royalties from the sale of restaurant to the franchisor. It is the form of profitability and the Guzman will be able to gain the advantage in the form of royalty. In case if the franchisee leases the destination from the franchisor, in such case franchisee will be liable to pay the rent of an entity as well. It is the condition of the franchising model that franchisor need to report entire incomes in the form of revenue. The margin goes at higher range because of eliminated operational (Carins Rundle-Thiele, 2014). The literature review notes that this model has the benefits which involve the opportunity for the company to grow faster in same industry by expanding its menu globally. It is done because in that case the franchisor provides the capital for building the ready restaurant for operation. It would be the benefit point for the Guzman if the store under forms. Along with that it would be the benefitted point for the franchisor because franchisor will get more time to focus on products and research on operations in an appropriate manner (Gerhardt, Hazen Joiner, 2017). Since the restaurant and its products is owned by the franchisee, who is highly enthusiastic to make the restaurant a success. The other benefits point for the restaurant of Guzman that it would be able to get the instant brand recognition and gain the trust of the customers which usually take many years to build (Caldern Ruiz, 2015). Each line has two ends which show advantage and drawback, same strategy is applying on franchising model. The downside of this model is that company or business has less control over the management. Along with that the business enters into the formal agreement (Das Nair Dube, 2015). It has been analyzed that selling a franchise has the potential risk as well such as if the performance of franchisee is not good and franchisee is unable to perform good at higher level or as per expectation, it may fall the reputation of the company in the view of customers. It decreases the value of products and gives the opportunity to competitor to move ahead. A weaker core community is another disadvantage of franchising model. Innovation challenges can be the core reason of drawback of franchising model because it is not possible every time that franchiser adapt new technology in easiest manner (Slater, Mohr Sengupta, 2014). The outlet of Guzman restaurant will be in other country and it would be difficult for the restaurant to force its franchisor to adapt quickly because a change depends upon the environment. However, there are so many drawbacks of franchising model but Guzman is able to grab the opportunity systematically and appropriately by leaving the disadvantageous point. It has been stated by the Steven Marks founder of Guzman to expand plan which is focused initially on Newtown and then interstate. We plan to open the franchise in our existing hub in Sydney including north and west store. We are planning also to sell our franchises in our existing location. It would be big initiation from our side to expand our business nationally buy sing the franchise model. As we have seen that the great response we achieved from the launching and many inquiries for franchise opportunity. It has been realized by Guzman that so many potentially great owners were out there that was eager about the food of Mexican and its culture. However, it has been decided by the founder of Guzman that franchise of its business open within the first 12 months to just for 12 outlets. The business model of Guzman Y Gomez was purpose to build the current economy Marks said, We have inaugurated niche which is rapid casual revolution that has been accepted in the US, the quality of serving is very fast. Australia has quality food and expensive restaurants. The main aim of this restaurant is to provide the high quality along with affordable food (Coombes Nicholson, 2013). The main aim of this literature review to focus on the Mexican restaurant Guzman Y Gomez that wants to expand its business by adopting franchise model. It is required for the business to analyze the business environment before adopting any model for its business. Restaurant has to research on potential marketers (Dahles Susilowati, 2015). To find the Potential marketers, restaurant needs to analyze the marketing mix which contains four Ps of product, place, promotion and price. STP analysis helps Guzman to analyze the situational, targeting and positioning of the business. It would be helpful to analyze the current condition of the market and make able business to set up the target market. Positioning helps Guzman to establish the image of brand in the eye of the customer. To expand its business, Guzman should be active to find out the resources to develop its business. Without promotional activities, no one can be able to see the changes and growth of the business. It is required f or the business to explore new strategies of promotional activities that enhance the promotion of the restaurant (King King, 2016). The promotion of product and services is most common form of marketing. Promotional activities for Guzman can be done via advertising in news paper, radio, online pages, television and many more. It is the key element of marketing mix. Communication plan is the business plan that describes the strategy of the organization that what it wants to accomplish with the information. It is considered as the important element for daily activities. It is a living document which involves media activities as per internal and external communications. Along with that it is able to clarify the priorities of an organization, staff assignments and target audience (Santos, Pache Birkholz, 2015). It has been identified that franchising model has the lesser risk. It would be able to enhance the business without putting a lot of efforts. There is a choice of business model which reflected the high and low factor of franchised business. it can be seen that education , risk tolerance, family participants, support provided, training provided, proven system, positive view of franchising and investment level are some factors which enhance the interest of franchising. It is required for the business to analyze the environment appropriately before adopting the franchise model. It suggests that franchisees are enthusiasm to make an option and when evaluate in alliance with time taken which is tend to be voluntary (Chiou Droge, 2015). It has been appeared that Guzman should be aware of the upper level of research and information that substitute investors are likely to need. To take benefit of the pool, franchisor need to win the bad perceptions of franchising as a business model, which conquer in the group of potential customers. References Boulay, J., Caemmerer, B., Evanschitzky, H., Duniach, K. (2016). 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